Sustainable Farming Incentive
About this service
What is the Sustainable Farming Incentive?
The Sustainable Farming Incentive is a flexible agri-environment scheme administered by the Rural Payments Agency.
The SFI scheme encourages Norfolk farmers and landowners to adopt certain practices to benefit the environment. These practices are employed to improve soil health, enhance biodiversity, reduce carbon emissions, and improve water quality.

The benefits
The beneficial practices of The Sustainable Farming Incentive
With the correct SFI guidance, Norfolk farmers and landowners could start to introduce these beneficial practices for both the environment’s betterment and their business growth. Such practices may include:
- Crop rotation
- Reducing chemical inputs
- Implementing agroforestry systems
- Creating habitats for wildlife
- Improving water management

Long term
The long term benefit
By accessing these sustainable and regenerative farming and land management principles, you can be rewarded for:
- Improving the environment
- Promoting long-term resilience and sustainability within your farm or land
- Positively contributing to broader environmental concerns such as climate change

Contact Us
Who do I need to speak to?
Sasha will be able to assist in choosing the right management options for your application, that work for your farm. She has many years’ experience in providing advice as to the most appropriate options for your land.
She will be able to come to your farm and discuss with you the best way forward, choosing from all the available options in the scheme.

Testimonials
What people say about Norfolk FWAG
Case studies
What we've been up to

Woodland Creation Advice Funding
Norfolk FWAG has positively worked with Norfolk County Council (NCC) on a support scheme for woodland planting schemes across Norfolk. NCC were successful in obtaining funding from DEFRA’s Woodland Creator Accelerator Funding (WCAF) to support tree planting across Norfolk. NFWAG entered into a consultancy agreement with NCC to provide advice and

Aquatic Invasive Plants – Team Training Day
Invasive non-native species are one of the top 5 drivers of global biodiversity loss and are estimated to cost the UK economy up to £2 billion annually. Over 2000 species have been introduced to the UK; these are known as non-native species. Not of these are harmful, however, around 10-15%

Fen Restoration Near Norwich
Discover how Norfolk FWAG transformed a derelict marsh near Norwich into a thriving lowland fen, restoring biodiversity, improving flood resilience, and rewetting peatlands to combat climate change. Project Duration: 2022–2025Location: Near Norwich, NorfolkFunding: Environment Agency Water Environment Improvement Fund (WEIF) Background Norfolk FWAG was approached by a landowner with a
FAQ
Frequently Asked Questions
How do I seek support?
To access SFI payments and develop a more sustainable and regenerative approach to farming, Norfolk Farming Wildlife and Advisory Group can help – as a member of our charity, you benefit from access to our SFI guidance at a discounted rate.
The Sustainable Farming Incentive is known as a more flexible option for farming conservation than Countryside Stewardship; this is mainly down to the administrative ease of SFI. Should you seek the help of our qualified and professional advisers, depending on the size of your farm, this process can take time to finalise, ranging from periods of only a few hours to multiple days.
How does the Sustainable Farming Incentive help me?
Norfolk FWAG is a team of experts that offer dependable farming advice, and we specialise in SFI guidance for Norfolk farmers and landowners. We help our members in as much capacity as needed – from advising on appropriate Sustainable Farming Incentive options or conducting in-field assessments to completing the full SFI scheme applications on your behalf.
Ultimately, we support you in accessing the Sustainable Farming Incentive to help fill the gap from the Basic Payment Scheme (BPS).