Norfolk FWAG

The Norfolk Farming & Wildlife Advisory Group

Welcome!

Conservation on farmland

Norfolk Farming and Wildlife Advisory Group (FWAG) is a not-for-profit organisation that is run by farmers and conservation specialists. We are dedicated in supporting Norfolk farmers and landowners to manage their land for the enrichment of wildlife.

Our farming advisory work is steered by our ongoing projects and our farmer members; our services have been created specifically with Norfolk farmers and landowners in mind.

Watch: what we do!

Services

The Farming & Wildlife Advisory Group for Norfolk

Our farming advisory services allow Norfolk farmers to manage and improve their land to work in tune with wildlife. Conservation fuels the hands-on farming advice services we offer, striking a perfect balance between a farm’s economic growth and the achievement of positively contributing to the environment.

Become a member and receive preferential rates on our advisory services.

Countryside Stewardship Scheme

Countryside Stewardship (CS) allows farmers to receive annual revenue payments in return for their contribution to improving the environment.

Norfolk Farming and Wildlife Advisory Group can act as support for Norfolk farmers interested in this initiative with expert advice and assistance with applications.

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Woodland Management

Maintaining and managing any woodland on your land is a massive responsibility. Norfolk Farming and Wildlife Advisory Group can be by your side to assist with key woodland management services that include expert, hands-on guidance.

This service is ideal for Norfolk farmers who would like the woodland on their land to not only survive but thrive.

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Sustainable Farming Incentive

The Sustainable Farming Incentive (SFI) supports farmers in taking on regenerative and sustainable principles within their farming practices.

Norfolk FWAG can aid farmers through the SFI process by offering professional advice, guidance, and help with applying for an SFI scheme.

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Pond Restoration

Norfolk FWAG is a delivery body for Natural England’s District Level Licensing Scheme (DLL), for the restoration of overgrown and neglected ponds as well as the creation of new ponds.

We are actively seeking landowners in the county who are looking to restore and/or create ponds on their land. in most cases we can provide 100% funding.

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Habitat and Species Surveys

Our specialist ecologists can perform a variety of species and habitat surveys to determine your land’s baseline condition.

Using this baseline data, we can work with you to create habitat enhancement plans and species management plans, offering guidance on supporting your on-farm biodiversity.

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Regenerative agriculture

(Regen Ag) is a holistic approach to farming that restores soil health, boosts biodiversity, and builds climate resilience.

By working with nature—not against it—Regen Ag helps reduce inputs, support ecosystems, and produce nutrient-dense food.

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Deer Strategy

The Norfolk Deer Strategy brings together farmers, deer managers and key stakeholders across the county to support more effective, coordinated deer management. By raising awareness of deer impacts and encouraging collaboration, the strategy aims to reduce damage to agriculture, forestry and the wider environment — while also promoting healthy, sustainable wild food for all.

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Donate

Our team employ a hands-on, dedicated approach to conservation. It’s this unwavering commitment that fuels everything we do. A donation from you will support the important work we deliver on the grounds across Norfolk.

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Membership

Become a member!

With over 75% of Norfolk in agricultural use, conservation on farmland has a vital role to play in conserving Norfolk’s wildlife. Memberships allow us to fund our team and ongoing projects, making a difference in the wider countryside.

Our farmer and corporate members receive preferential rates on all advisory work as well as numerous other benefits.

With farmer, corporate, supporter, and youth memberships available you can find your ideal package and support us in enriching the Norfolk landscape.

Farmers Membership

Free telephone advice when needed
Signed up for our regular newsletter, offering news and updates on farming and conservation
Invitations to farm walks hosted by us
Invitation to the Farm Conservation Competition Award Presentation evening
Exclusive access and discounted tickets to Norfolk FWAG events

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Youth Membership

Quarterly paper newsletter and events calendar
Monthly e-newsletter and receive informative email updates regarding agri-environmental schemes and relevant events
Invitations to webinars and local events, e.g. farm walks and the Norfolk FWAG Annual General Meeting (AGM)
Discounted access to ticketed events, such as the Norfolk Landscapes Conference
Placement and work experience opportunities (subject to availability)

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Corporate Membership

Invitations to our farm walks and events
Invitation to our annual Farm Conservation Competition Award presentation evening
A framed certificate of membership
Exposure from your logo on our quarterly newsletter, website and annual report
Access to Norfolk FWAG adviser knowledge
Preferential member rates for any chargeable work

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Case studies

What we've been up to

Fen Restoration Near Norwich

Discover how Norfolk FWAG transformed a derelict marsh near Norwich into a thriving lowland fen, restoring biodiversity, improving flood resilience, and rewetting peatlands to combat climate change. Project Duration: 2022–2025Location: Near Norwich, NorfolkFunding: Environment Agency Water Environment Improvement Fund (WEIF) Background Norfolk FWAG was approached by a landowner with a

Farm for the Future Programme

Supporting Farmers Through Agricultural Transition In 2024, Norfolk FWAG ran our third round of the Farm for the Future programme, delivered in partnership with the Royal Countryside Fund. Funded by Defra’s Farming Resilience Fund, it helped farmers in England tackle challenges and understand the opportunities presented by the agricultural transition.

Test & Trial – Understanding Farmer Attitudes to Collaboration in Norfolk

In 2024–2025, Norfolk FWAG led a Test & Trial (T&T) project on behalf of DEFRA to understand how farmers perceive collaborative working, particularly within farmer cluster groups. The aim was to understand what encourages or discourages farmers from joining or forming such groups – and how future policy and funding

What people say about Norfolk FWAG

Marta of Norfolk FWAG successfully and efficiently acquired for Roydon Hall Farms Limited a forestry felling (thinning) license. This involved dealing with the complexities of the forestry commissions processes for about 10 Woodland blocks ranging in size from one hectare to 15 ha. This was achieved by Marta having a thorough knowledge of the processes involved in dealing with the forestry commission and an understanding of what we were trying to achieve.

Norfolk FWAG have been extremely helpful in helping the West Norfolk Nature Network build its Landscape Recovery application. From assisting with LandApp mapping through to proof reading and provision of much needed capacity during the enrollment phase, the team have been great.

I really could not have done this without the incredible knowledge and support and availability and willingness from FWAG’S Henry and Charlie. They were so helpful. The phone advice really was so appreciated to gain insight and help us move to the next stages. And we finally and proudly have a farm that is giving back to wildlife. I hope and endeavour to grow the possibilities for wildlife on our farm with the continued help and advice from FWAG. Thanks no end.

NFWAG have extensive knowledge on the management of wet grassland and grazing marshes. They gathered the information needed for the Higher Tier Scheme and put the application in. It was successful. They are fully up to date and aware of environmental regulations, prescriptions and opportunities